When To Write A Book To Promote Your Business

Posted: December 15, 2022 by Mary Oluonye

Writing a book is one of the most effective ways to promote or market your business.

You can write it yourself, or you can work with a book coach to help you write it, or you can hire a ghostwriter to write the whole thing for you.

You already have a niche audience who wants to hear from you

Let’s take a look at some of the reasons why writing a book to promote your business is a good idea.

Think about it. If you own your business, then you already have experience and expertise in your field. When you write a book about the business you’re in, all you are doing is sharing your wealth of knowledge with your readers.

Your ideal readers are the people who are interested in the types of products or services that your business offers. They are your present and future clients or customers.

As a published author and entrepreneur, you will be perceived as a credible expert in your field and stand out from your competitors.

You’ll reach a wider audience of potential clients or customers.

Writing a book to promote your business can lead to other lucrative opportunities. Someone who reads your book – an individual, or company CEO – may get in touch with you to purchase your book in bulk for their employees.

You may be invited to speak at an event, or perhaps become a consultant for a multinational firm or to appear on tv shows or podcasts.

When your readers consider purchasing products or services from businesses like yours, they will remember you.

And finally, you have the opportunity to add your company story and contact information at the end of the book.

Here’s my story

I’m a writer and an editor. I edit fiction and non-fiction children’s books across all genres and formats, from picture books to teen/young adult. I also edit nonfiction books for adults.

But, I am also in the travel business and co-own a travel and tour operator company based in Ghana and the USA.

In 2017, I noticed that an increasing number of African Americans were considering moving to Ghana. Since I’m very familiar with much of the country and live in Ghana for at least half of the year, I decided to write a book about what it’s like to move to Ghana.

What better way to combine my experience, knowledge, research skills and love of Ghana than to write a book.

In 2018, I wrote and published, “Moving to Ghana: The Essential Things You Need To Know.” I used the book to share what I know about life in Ghana. My focus was on delivering the valuable information my readers wanted and needed.

My ideal readers are people considering moving to Ghana. I had a clearly defined audience that I was writing for. My ideal readers are also our ideal travel clients.

What I didn’t do was write a book to promote my business. I just wanted to be there for them, and to answer the questions they had and offer solutions.

I wanted to establish myself and our company as a “go-to” source of information and assistance for whenever they were ready to travel or move to Ghana.

By writing a book, our company gained visibility, and stood out as credible and knowledgeable about traveling to Ghana and possibly making it a new home.

So back to you. What business are you in?

What business are you in? Think about what you do and how your business helps your customers. What do people want to know about the business your are in and the services and products it offers. What are your clients’ issues or frustrations? What do they really want? What do they need to know?

Now look at what you do. What can you share with your customers that they would really love to know, or would be helpful for them to know?

Your answers may just be the starting point you need to get started on writing a book to promote your business.

With the ease of self-publishing today, you can write and publish a book, promote your business and position yourself as an expert in your field.

You can do it. You have nothing to lose and everything to gain.

#writing #writingtips #businesswriting

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