Boost Your Business by Writing a Book
If you run a business, odds are not many people know about you or your business. That’s not necessarily a bad thing, as potential clients don’t always need to know your name or your business’s name to find you. There’s a way to boost your business, and that’s by writing a book.
When people require a product, service, or answers to their questions or problems, they generally don’t search for a specific person or company, unless it’s a major corporation. Instead, they turn to the internet, using search engines to type in their queries.
That’s exactly what I did when I sought information on international travel tips and staying healthy while on the road. My intention was to share this valuable information with our clients through blog posts and articles.
Position yourself as an expert
Searching online led me to “Travel 911: A Health Guide for Adventurers,” a book authored by Dr. Yvette McQueen. I was impressed by the wealth of professional insights she provided. It gave me exactly what I needed.
Only upon finishing the book did I realize that Dr. McQueen is not just a physician but also the owner of a business offering consulting, coaching, and travel medical services for individuals, groups, tour guides, and tour operators, both nationally and internationally.
Remember, I didn’t purchase the book because I knew her or her business. I had no prior knowledge of her name or her business. I bought the book because it directly addressed and answered my questions, effectively solving my problem. “Travel 911: A Health Guide for Adventurers” is a prime example of how writing a book can help boost your business.
Provide value and mention your business at the end
The primary objective when writing your book is to provide your clients and potential clients with valuable information, tools, answers, and solutions based on your knowledge, experience, and passion. Sales and royalties from the book aren’t the top priorities; meeting your audience’s needs is.
After reading Dr. McQueen’s book, I checked out her website and the services she offers. Now, I’m considering working with her in the future. If I hadn’t searched for travel tips online, I would never have discovered Dr. McQueen and her business. By crafting a book that showcases her expertise and briefly mentioning her business at the end, she managed to reach many more potential clients than traditional paid advertisements or other methods.
So, why not start writing your book today? You already have the content at your fingertips. Create a valuable marketing tool – write your book!
If this post has been helpful, join my email list today and get your free Write a Book to Promote Your Business: A Writing Strategy Guide to Help You Get Started, and check out my other article, Write a Book to Promote Your Business
Resources
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