Not Sure What To Write, Then You’ve Missed A Step

What to Write About? Photo: DepositPhotos

You’re ready to write, but all of a sudden, you’re not exactly sure of what to write about, or how to start.

Writer’s Block.

Has that ever happened to you? If it has, then it means you might have missed an important step.

Whether you’re an author writing a book.

Or perhaps you’re a business owner writing a company product or service guide.

Or an employee assigned the task of writing a departmental report.

Or a manager of a nonprofit organization and writing a grant proposal.

Here you have several different writers, but they all have the same problem.

They’re all struggling with the same scenario, sitting at their desks and ready to write. They each have a general idea of what they need to cover, but they are just not sure how to get started.

Sound familiar?

You stare at the blank screen or the pristine white page, but the words don’t come.

The words don’t come because you’ve missed something critical.

Who are you writing for?

The words don’t come, and here’s why.

You have not yet narrowed down who you are writing for. You have to be specific about this.

When you don’t know who your ideal reader is, then you won’t know what to say to them, or how.

Before you write, you have to decide who your reader is and then you’re going to get into their minds and become crystal clear on what they want to know from you. Only then will you be able to write to them.

Once you have identified your ideal reader and keep them in mind as you start to write, you’ll feel the frustration ebb and the words begin to flow.

And in no time at all, you will have written that book, guide, report or proposal.

Know your reader.


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